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A  PROCESS

STEP 1

Analyze your current web site

HOW OLD IS IT?

3-YEARS = Update

5-YEARS = Start Fresh

STEP 2

Commit to dump the boring

template optical web site and  . . .

FOCUS

ON THE MILLENNIAL

ON BABY BOOMERS

ON FASHION

ON THE DOCTOR

ON YOUR STORY

          Show your brands

          NOT diseased eyeballs!

 

      TELL YOUR STORY

 

 

 

You have 8-SECONDS to capture the viewer's attention

OUR PHILOSOPHY

Today’s eye care consumer has many more options for researching eye health. Dry eye, glaucoma, cataracts, pink eye and other disease of the eye,  are often first researched in a general manner through WebMD or other general healthcare information sites.

 

I tell you this because that sort of information should not be the focus of your web site - pun intended.

 

Sure -- list them somewhere as afflictions you treat, but do not attempt to give consumers a medical school education. Your professional web site must accomplish much more and offering a deep dive into the medical archives isn't one of your objectives.

 

Think about this: Perform an eye health exam and those folks sitting in the chair are patients.  Sell and dispense fashion eyewear and now they're customers. You're a doctor and a retailer. Your web site must focus on the needs of both patient and customer. A careful patient/customer balance is critically important, and we know how to achieve that perfect balance.

 

YOUR WEB SITE SERVES THREE (3) PURPOSES

 

•  Build brand recognition

•  Attract new patients

•  Out-cool the competition

 

If your site isn't accomplishing all three of these -- then you need i-Care Web Sites NOW!

 

 

Perform and eye exam,

YOU'RE A DOCTOR

Dispense fashion eye wear,

YOU'RE A RETAILER

STEP 3

Connect with i-Care Web Sites

CONTACT US

If you're ready to ditch the old template web site and start competing with other eye care retailers -  it's time to contact the experts at i-Care Web Sites

 

P. +1 (703) 895-3980

 

Get in Touch.

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