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A  PROCESS

A Process?

OUR  PROCESS

You wouldn't  perform an eye exam without a biomicroscope? Why would you allow web designers (who don't understand the Eye Care business) to build your site without a process that involves the careful development and use of your brand colors, images that have been edited to fit the brand scheme and then finish with a graphic artist's eye?  That requires a process and we live by ours!

BRANDING & EDITING

brand COLORS AND LOGO

EDITED PHOTOS

Hopefully you have a professionally designed logo and appropriate branding guidelines for using it. If not -- we can help. We'll use the talents of our graphic designer and our research team to create branding options for you to choose from. It's all about your brand and we want to make yours stand out among the sea of commonality.

Using a picture with a cluttered background is a shortcut but not the good kind.  You wouldn't take a shortcut when conducting a thorough eye exam - so don't do it here.

 

We'll fix any picture you send us and make it look as though it was taken in a professional photographer's studio.  These are important details - we'll take care of them.

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DR. AVERY JONES

DR. HUGH GRANT

DR. JOHN SMITH

GREAT PICTURES = GREAT PAGES

DESIGNING

JANUARY IMAGE
JANUARY IMAGE
FEBRUARY IMAGE
FEBRUARY IMAGE
MARCH IMAGE
MARCH IMAGE
Baby Boomers
Baby Boomers

DESIGN YOUR LANDING IMAGE

ROTATE THEM MONTHLY

You only get one chance to make a first impression and your web site's landing page is that first impression.  Your image must be engaging enough to draw the visitor in to view the rest of your web site.

 

We believe it's important to rotate your lading page images regularly and will even cerate a landing page that automatically rotates the second your viewer visits your site.

 

Don't focus exclusively on the millennial generation while ignoring baby boomers. Both groups are critically important visitors to your professionally designed web site and to the success of your practice.

WRITING

TELL YOUR PRACTICE STORY

PROMOTE YOUR BRANDS

Your "story" is a critical component to building your brand. Don't think you have one? -- We will help you write an effective brand story and then build the proper transitions to tell it to your audience.

Don't just copy and paste the brand logos without any compelling images! Why? - Because everyone else does - it and that does not convey the all-important positive first impression. It;s lazy.

 

We have the best approved images from all of the major and boutique brands and have the stories behind them. This is what today's eye wear consumer wants to know - the brand story.

OPTIMIZING

Search Engine Optimization (SEO) helps people find products and information on search engines like Google and Bing. As experienced eye care professionals, we research and analyze the trends and best practices on-line to develop and implement strategies that will improve your site's search results.

 

Our goal is to increase the level of traffic to your website by using keywords and keyword topics to improve the user experience and meet search engine guidelines.

 

Search engines, however, are always changing.  i-Care Web Sites commits to always be available to update your web site with the latest key words and topics that will insure your high ranking among the most popular search engines.

 

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