We are a team of optical industry veterans . . .
i-care Web Sites is not your typical web design house employing a slew of young coders who know nothing about the businesses they design web sites for. We are a group of optical industry veterans who, combined, have over 100 years of experience at all levels - Sales, Marketing, Finance, Compliance, Human Resources, Brand Development, Dispensing, Frame Design, Lab Services, High-Technology Products and yes — we have our brilliant coder and graphic design guru who puts it all together.
We ONLY design optical web sites.
Far too many optical web sites have been built using simplistic templates with no apparent thought process for building a brand or enhancing the user experience. In a nutshell - they’re boring and actually have a negative affect on growing your practice in this disruptive market which is inundated with marketing savvy online retailers.
We’re here to help build a web site that tells your story, engages new patients and utilizes the best SEO operations to drive traffic to your site and ultimately your practice.
TO ASK YOURSELF
1. How long has it been since your web site was updated?
2. Is your home-page compelling?
3. Is your web site mobile-friendly?
4. Do you regularly post to your eye-care/eye-wear blogs?
5. Is your practice actively connected through social media?
6. Has your site been optimized for the changing search engines algorithms?
Still using an eyeball and a swoosh as an icon for your logo? You're not alone and that's reason enough to consider re-branding your practice. Let us assess those needs and bring a fresh new look to your practice - including a more contemporary logo, color palette and tag line.
It's critically important to optimize your web site thereby growing your visibility in organic search engine results. Our SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.
While we're more than happy to take your pictures, we can also guide you in the simple art of taking professional head and product shots using your mobile phone. After that, we'll make it look like it was shot in a professional studio, as it should.
In addition to connecting with your current patient base, you should use social media as a tool for connecting with complementary, non-competing businesses, thought leaders in your space, as well as journalists who cover your industry.
OUR WEB EXPERTS
A graphic designer and frame designer, Mark smartly learned how to write HTML and Java code many years ago. 25+ years of executive optical marketing experience, HTML knowledge coupled with a graphic design background is the ultimate combination.
Addicted to social media, Mackenzie knows how to coordinate your web site with all of your social media accounts in an efficient and professional manner. She understand the importance social media plays in today's eye care domain for building practice brand awareness.
BEHIND THE SCENES
Our "Behind the Scenes" team are Visionary Mentors who each have decades of experience in the optical business. They assist us in making sure that every site we develop is hitting all the hot buttons necessary for that careful patient/customer balance.
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